Business Momentum Secrets

Business Coaching | Copywriting | Marketing

It is generally accepted that the real value of an editor is determined by the results we produce for clients.

Not by your imagination (and in some cases) Use adjectives overflow or "buzzwords". Not by the number of "creativity awards, held in their trophy cabinets.

Not even a little boring, about – exclamation points! Or obsession. . . ellipsis. N Great writers are those who are immersed in the product of his client / Service and emerging with a piece of copy, by the name of a product / service 's benefits and recognition of psychology and human emotions, requires the reader to take action.

These authors offer what the customer wants. Results.

In this spirit, we took a look back at the years to give you a countdown of the 5 biggest British writers born. Those who deliver outstanding results for his clients time and again.

5. Andy Maslen Now most of you have not heard of Andy Maslen before, and when placed on the side of the other four giants in our May list, it seems quite unworthy position. But we hear. Andy is one of the most open, no-nonsense writers, she never knew. He is interested to bring an action in the drive, and only that. With special attention to psychology and human nature in its copy, Andy has generated excellent results for large customers such as The Economist and PricewaterhouseCoopers.

4. David Abbott mastermind behind successful campaigns for Sainsbury's, Chivas Regal and Volvo (which actually appears in the advertisement itself a precarious suspension Volvo). David, now retired, was admitted to a club of the art gallery and a photocopy of Fame in 2001. A legend of copywriting I had a passion for results.

3. Drayton Bird is a legend in many ways, not just in copywriting, Drayton has involved in direct marketing and advertising over 40 years, offers some of the most pressing global campaigns. The author of many books on the subject of marketing direct owner of "Drayton Bird Associates, Drayton is an industry veteran of writing, and once accredited by Ogilvy as knowing" more about the marketing direct anyone in the world. "

2. Claude C. Hopkins Well, is not British, but a list of legendary writers simply would not be complete without the presence Claude Hopkins. Commonly known as a publisher with the highest ever paid (salary equivalent today of $ 2,000,000 per year, while working for Albert Lasker) and as the inventor of the copy of the "search" Claude was a prodigiously hard worker who always aimed to test new ideas in looking for best results.

1. David Ogilvy Yes, first place was reserved for nothing but the "father of advertising". Almost ten years after its death, he still holds the title (at least in our books) as the greatest British-born writer who has participated in the advertising industry.

Ogilvy is behind many campaigns Schweppes, Campbell's condensed soup, Dove soap, Guinness, and (one of his most famous – and successful – the campaigns of all time) Rolls Royce. During the years that has generated millions of pounds to customers and the company he founded in 1949, Ogilvy & Mather, is so. Long May he held that position.

The relationship between these 5 writers? They all seek to achieve optimal results for their clients. Al Like us. We share the same principles as all the legends mentioned above, and though I never pretend to be in the same plane as the great David Ogilvy, we are pretty good damn what we do.

Take a look at our website Writer Freelance to learn a bit more about our copywriting agency and what we get up to.

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John Carlton on Copywriting: Unique Sales Position